Customer Overview
A prominent roofing company with over a century of experience and multiple locations across the eastern United States is widely recognized for its dedication to quality craftsmanship. Operating under a guiding principle—“We shall do good work, at a profit if we can, at a loss if we must, but always good work” — the company has built a strong reputation for excellence in both commercial and residential roofing.
The Challenge
The roofing company required a high-temperature, self-adhering underlayment that could endure long-term exposure, provide excellent slip resistance, and bond effectively to a variety of substrates without the use of primer. Additionally, the solution needed to integrate seamlessly with other roofing membranes, particularly in transitions from steep to low slope applications.
Proposed Solutions
To address these specific needs, the IPG
team introduced the roofing company to
the Palisade Butyl-HT Self Adhered Underlayment. This product was selected for its advanced formulation and proven performance in demanding roofing applications. The Palisade Butyl-HT underlayment is engineered with a high-temperature butyl adhesive that delivers exceptional bonding strength across multiple
substrates, eliminating the need for primers and simplifying installation. Its slip-resistant surface enhances safety and workability, particularly on steep slopes, while its robust construction allows for extended exposure to the elements without degradation. The product’s compatibility with both steep and low slope roofing systems made it an ideal solution for complex tie-in areas, ensuring seamless integration and long-term durability. The IPG team worked closely with the roofing company to demonstrate the product’s capabilities, providing technical support and field insights to ensure a smooth transition and optimal performance.
